A minimalist-focused studio brings visual direction to the new generation of authentic brands by using the power of divers disciplines to creating lasting impact.
We help you advance not only in aesthetic presentation but also in your vision of adopting a more conscious way of working and creating. By following our philosophy that less is more, our approach rooted in minimalist principles creates space for a new era of honest, mindful and transparent brands.
The studio Sasha Sasic was founded with the purpose of encouraging a new generation of brands to make the most meaningful impact on our society.
As a space where visual aesthetics are highly appreciated and shared, we believe that simplicity is not just a design choice but a way of life. Adopting minimalism as a core value is a change that allows for the true essence and beauty of the brand to be revealed.
By using talent, knowledge, and experience, the studio attracts those who seek to connect, grow, and transform. Our wide background in visual design and passion for art, make every creative direction unique and add an artistic touch to every project we work on.
The studio is a place where visual aesthetics and direction meet high professionalism. Intended to inspire and lead brands on their creative journey, the studio encourages life in harmony. This is achieved by finding balance and giving the eye beauty to rest on and the mind to explore new ways of creation.
Sasha Sasic is a Serbian visionary artist born in Croatia who currently resides in Madrid. Her journey into the realm of art began with an insatiable creativity and a highly developed sense of beauty which together with her versatile nature immersed her over the years in various artistic disciplines.
After graduating with an economics degree in Belgrade, she worked for 5 years as a creative director in a renowned international marketing agency after which she decided to pursue her childhood passions and moved to Spain. From that moment, Sasha started creating and discovering the transformative potential of art through different branches: dance, costume, design, and art direction.
Sasha's artistic expression didn't stop there; it extended and wove into the sphere of fashion. In 2017, she founded a fashion brand SHASH focused on a minimalist, timeless style, drawing from her roots in dance and costume design. As she grew professionally, she started realizing the impact that the fashion industry had on our planet. She made it her mission to raise awareness about the importance of having the best sustainable business practices and led by example by building a 100% sustainable brand.
After 7 years of successful business, 7 collections, and receiving the Elle Style Award, she felt it was time to devote herself even more to creativity. She decided to create The Shash Gallery – a world that would transcend the conventional boundaries of artistic expression and offer not only a visual experience but an emotional journey too.
Her purpose now, apart from creating art, is to share her talent, knowledge, and experience with a new generation of brands that are on the rise. By helping them advance not only in aesthetic presentation but also in adopting a minimalist approach by working in a more conscious, transparent, and humane way, Sasha encourages them to make the most meaningful impact on our society.
This is how the studio Sasha Sasic was born with the idea of creating a space for working closely with new brands and guiding them toward minimalism as a core value. By supporting and empowering them, Sasha intends to use her studio to encourage people to live more consciously and in harmony.
A space for visual curation where aesthetics consultation, creative direction, top-class design knowledge, and exclusive content for any brand element are provided.
We love to co-create with brands understanding their core needs and turn ideas into immersive visual experiences that captivate, inspire, and leave a lasting impression.
Need some help for your next shooting?
We know that a successful photo shoot requires detailed planning, creative vision, and flawless execution. That’s why we offer a wide range of services and options to support you and help you get the best of your time with a helping hand. Our studio, with a team of experienced professionals, is here to assist you every step of the way.
Whether you need a full pre-production phase developed or just inspirational guidance and mentorship – we are happy to help and ensure that your vision comes to life exactly as you imagined it.
We can discuss and help with styling tips, professional shooting timings, set design and the props to use, the right locations, lights and frames, model poses, product photography, shooting guidance and coordination.
Specially designed for minimalist brands, bringing elevated image curation, involving a refined and purposeful selection of visuals that embody the ethos of simplicity, clarity, and elegance. Our minimalist aesthetic is an essential part of our work – seeking sophistication while maximizing functionality and unique results for any project we work on.
In the realm of branding and design, aesthetic curation is crucial, particularly for minimalist brands seeking to craft a meaningful narrative. The art of aesthetic curation has the power to sculpt the essence of a brand, and with us as your partner, we will help you build a lasting impression brand that speaks volumes.
Our experience involves a discerning eye, focusing not only on what is present but also on what is absent, allowing us to enhance your vision and deliver something truly timeless and significant. For brands inclined toward minimalism, our work goes beyond mere aesthetics; it embodies a philosophy, a lifestyle, and a strategy that resonates with the audience seeking an emotional connection with the brand and thoughtful design.
Investing in aesthetic curation demonstrates a commitment to quality and professionalism while building a recognizable and trusted brand identity. We aim to rise above surface appearances and embrace depth, using a blend of minimalist practices to help you make a brand that leaves a resounding impact.
Crafting a compelling personal brand and creating content that captivates and inspires. We develop a tailored strategy that aligns with a brand’s goals and resonates with the audience.
Nothing says more about a brand than the way you communicate your brand’s identity and values. Creating the right image, the one that will convey what the brand stands for, and what your brand’s mission and vision are, comes with consistency expressed in professional appearances and content.
This is the image presented to the public eye and it should evolve together with the brand; adapting to new technologies and possibilities in the market, while keeping its core values.
We are here to help you navigate different areas of your brand's image and presence. Taking your brand’s unique voice, story, and mission, we provide guidance and support for you and your brand in different public settings. Our goal is to elevate your brand image and professional appearance that will make you stand out while promoting and keeping the authenticity of your brand.